Hospice marketing tools

Having meaningful access to hospice care has been a lot easier since the passage of the Medicare Hospice Benefit, but not everyone has access to your services in your community.

Review what could be blocking access and remove it as the first step toward marketing your services. You simply promote what you do well and leave things at that because you want to make a good first impression.

The best superheroes will always make a splash in their community. Look For Referrals Instead of marketing outward to your community, try marketing inward toward your local hospital and patient care industry. Many patients come from hospital referrals, so get in good with your local medical care facilities, build relationships, and show these providers that you are the provider of choice when it comes to hospice care.

Make sure you open up all of the lines of communication that are available so that a family knows for certain what is going on. This could even include social media and other online options, but be careful with these as HIPAA laws may apply and you could find yourself in a lot of unintentional trouble. Be Strategic A media presence is always critical to expanding the presence of a hospice service, but it must be a strategic presence.

Use media to educate and inform, not sell, and put these efforts in places where people tend to pay attention. Set Up Objectives Every contact you make is a chance for you to set a future objective that can be achieved. Plan a monthly calendar to discuss your services with local providers, have plenty of sales aides with you to take advantage of every situation, and never turn down an opportunity to have a conversation.

Much of hospice care is about listening to the individuals so that you can actively provide them with what they need. You can demonstrate this easily in a conversation that occurs regularly. Not only is email a way to reach your audience with one single message, but it also has a proven record of having a high return on investment or ROI.

This makes email marketing pretty tempting. When setting up your marketing plan, an email strategy should be a top priority. This provides an opportunity to reach future patients and their loved ones.

Email marketing gives you a way to connect, educate, and help your community feel involved in the care you are providing. One valuable way to keep the attention of those who are researching Advanced Care Planning for a loved one and have reached out to your facility is through a drip campaign, or a series of emails sent out over a certain time frame.

When you set up an email drip campaign, keep in mind that the information of your emails is just as important as the order in which you send them. Unsure of when it may be appropriate to send an email as a hospice provider?

Here are our suggestions:. Email marketing also provides an opportunity to educate your audience about hospice care by sharing your recent blogs in a monthly newsletter. Pay-per-click advertising, or PPC, is another valuable tool that can be integrated into most marketing campaigns if you want to drive measurable results. Paid digital advertising allows you to only pay when someone clicks on your ad.

There are a number of benefits PPC provides that makes this type of advertising an easy addition for hospices to use in their marketing mix. PPC ads let you pay to be seen at the top of Google and across a multitude of websites.

You may also try retargeting ads. Remember that jacket you were looking at online? Now you are seeing it in ads across all your media channels. PPC also increases your brand awareness. You would be wise to hire someone with expertise in paid digital advertising to set up and manage PPC for your hospice.

Thinking this sounds like a lot of work? Whether you need assistance with all three aspects of this marketing plan, or just one, we would love to help drive traffic to your website. We have proven success when it comes to building a referral network for hospice providers and a whole team of marketing experts here for you.